How to Become a Content Creator

The world is changing and types of work are changing.  One role that has soared in popularity and demand is that of Content Creator.   Content Creators create educational or entertaining content for use on a variety of platforms.   They can work creating content needed by businesses for posting on their websites and social media channels or they can be become Influencers building their own brand, audience, and income.  In this course we'll explore what's involved in becoming a content creator and how you can get started.

This course is for

1. Experienced Adults interested in promoting their expertise and themselves on online platforms
2. Older Adults with expertise who want to explore how to use social media platforms to share and monetize their content

What's in this course

1. What is a Content Creator?
   - Gain understanding of what Content Creators do and the tasks involved in this role
   - Skills and traits of successful Content Creators
   - Types of Content Creators
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2. Getting started
   - Defining your goals
   - Determining your niche and why that's important
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3. Creating your own brand
   - Researching influencers to help define where you might fit in
   - Defining your own style and voice
   - Determining your target audience
   - Creating a content strategy
   - Selecting your channels
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4. Developing a presence
   - How to start networking within your industry
   - How a website or blog helps content creators
   - How to find forums, discussions and off-site events that you can join
   - Following influencers and giving shout outs to gain momentum
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5. Building an engaged community
   - Creating informative or entertaining content
   - Setting up a content calendar and schedule
   - Posting consistently to gather interest and followers
   - Importance of responding to comments and messages
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6. Setting up systems and workflows
   - Tips for automating postings
   - Tools to help manage your finance
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7. Developing multiple income streams
   - Introduction to brand partnerships and affiliate sales
   - Developing courses and workshops
   - Exploring freelance opportunities
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What is special about this course

• Online, live instructor-led sessions along with articles, videos, and assignments to give you an optimal learning experience.  Interact and ask questions in the instructor-led sessions and review supporting articles and videos at your convenience.
• Learn with a cohort of older peers in a safe, comfortable environment
• Access to growing resources as we are continually adding new courses, articles, videos and other resources to help you succeed

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